Our Story:
7UP first launched in 1929 as a caramel-coloured lemon-lime soda, which was positioned as a drink with a ‘flavour wallop’.
Despite launching at the start of the Great Depression and competing against 600 other lemon-lime soft drinks already in the marketplace, the new brand sold well and by the late 1940’s had become the third best selling soft drink in the world. It is now sold across more than 140 countries worldwide today.
